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Master the science behind building your best physique.


Master the science of training, nutrition, and PED fundamentals to coach or compete with confidence.

Level 1

Advanced hypertrophy programming and execution to push maximum muscle growth.

AHO

Evidence-based training, nutrition, and PED strategy for female transformation and competition.

Female physique
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Training Programs

Comprehensive training blueprints crafted to sculpt your ideal physique and unlock your full potential in and out of the gym.


Build capped delts, a tight waist, and sweeping quads for the ultimate X-frame.

X-Frame program

Sculpt feminine curves with targeted glute, leg, and waist training.

Hourglass Program

Chest & Quads specialized program used during John's Olympia prep.

Olympia Prep Program
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Applied Hypertrophy Optimization

Fix Your Training. Build your Best physique

Learn how elite physique athletes apply biomechanics, execution, and programming to get more muscle growth from every set.

If a body part isn’t growing, this course shows you what to change and how to apply it.

Why your Training isn't producing the physique you want 

Training

You’re training hard.
Your intensity is high.
Your program looks solid on paper.

Yet certain body parts still lag behind.

That’s not a lack of effort, it’s a training application problem.

Most lifters apply the same execution, loading, and progression rules to every muscle group, even though different muscles require different approaches to grow.

Applied Hypertrophy Optimization exists to fix that.

Learn How to Adjust Your Training Based on How Your Body Responds

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Well-designed programs fail when execution, exercise selection, and application don’t match the lifter in front of you.
AHO teaches you how to make the right adjustments in the gym so weak points can actually be brought up.

You’ll learn how to:

Aspiring Coaches & Trainers

Identify why a muscle group isn’t responding

Physique Athletes & Competitors

Adjust execution so the target muscle becomes the limiting factor

Physique Athletes & Competitors

Select and modify exercises based on structure and movement ability

Fitness Professionals

Change loading, range of motion, and resistance profiles for better growth

In depth exercise analysis for every body part

Programming Overview

This is the classroom teaching on the nuts and bolts to programming for hypertrophy prior to us heading into the gym. We teach what is the main driver of hypertrophy on the fiber level and how that impacts what we do in the gym outlining the main tenants for a well designed hypertrophy program (sets, reps, split, etc) and get into a framework of why a body part is weak and what we will do about it.

Programming Overview

chest

Luke and I both hear many issues around Pec training, from not feeling the pecs to injuries and so much of this can be solved with proper alignment and setting what is YOUR active range of motion. We will lay out how to assess a client's rib cage structure and expansion to give the right pressing angles for the entire curricular and sternal pec fibers.

chest

delts

Every division, male or female, needs some level of cannonball capped delts. The shoulder is complex with such a large range of mobility and function. We take you through overhead pressing, lateral raises, and rear delt work to fully develop all heads of the delts. Some common issues addressed are lack of mobility, military pressing overhead, shoulder impingement, and traps taking over laterals, we got you covered here.

delts

quads

We teach how to set up a squat for output and biasing quad involvement. Also, we cover when to move to variations such as safety bar, smith, pendulum and hack squat along with common problems arising in squat patterns. We take you through detailed instructions for all the major quad exercises and how to get the most quad bias for maximum hypertrophy.

quads

hamstrings

Whether it's a seated or lying leg curl we teach how to get in position to generate the most tension stimulus in your hamstrings and take out the lower back from taking over. Then we tackle the big question, of which hip hinge to do?

Sumo Deadlift, Conventional Deadlift, Stiff Leg Deadlift or Romanian Deadlift we break them all down and give you the application you need.

hamstrings

glutes

Whether the goal is an apple bottom or striated walnut ass, you better know how to set up for glute training. Many don’t achieve those striated glutes, not from lack of conditioning, but lack of development. We dive into our main stays for glute programming and take you through to get the most out of your hip thrust variation and how to squat and hip hinge for glutes.

glutes

upper back

(TERES MAJOR, TRAPS, RHOMBOIDS, REAR DELTS) The upper back is a huge focal point in a rear double bicep, we want thick mountain-like 3D muscularity that jumps out at the judges. Many issues we see is that clients are unaware of which row or pull down is training which part of the back. In the gym lecture, we walk through row and pull down patterns to focus on the upper back along with a shrug pattern different from most we see utilized in programming.

upper back

lats

In lat training, alignment and appropriate exercise selection are going to be the keys to success when it comes to developing barn door backs with lats that sweep the floor. In this module, we teach you where we will be able to drive the most tension through the lat, what exercise choices allow most bodybuilders to best drive mechanical tension, and common problems we see arise in lat based patterns. From pull downs, to rows, to pullovers, we walk you through how to set up, execute, and progress your lat training over time.

lats

biceps

Biceps are such a defining muscle group for muscularity “how big are your biceps?!” We all strive to surpass the 20” python mark, but we must first nail down the curls with the biggest bang for the buck. We walk through traditional dumbbell curls, preacher curls, and cable curls, but use alignment, execution techniques that optimize each set you do and best of all keep your joints healthy.

biceps

triceps

We cover push downs, dips, skull crusher variations, and pressing variations to make that happen. We both have struggled with nagging wrist and elbow pain, which can be resolved by finding the right positions to work in and using set up that keep the joints from reaching compromising end ranges.

triceps

calves

Calves just like any muscle group respond to the same tenants of hypertrophy and in this lecture we go through how to align and give you the right cues to bring up calves. We also don’t neglect the ever so forgotten anterior tibialis muscle giving you a set up for a fully equipped lower limb.

calves

abs

A well chiseled midsection is not only made in the kitchen, but many of us require hypertrophy to occur for the rectus abdominis muscles. We also want to train the functional aspect of bracing and force transfer to get more out of all our other exercises. We breakdown some common misconceptions around abdominal training and go through upper and lower abdominal work.

abs

Watch a preview of the course

This course provides you with practical tools to Turn Hypertrophy Theory into better decision

Covering over 40 exercises

5+ hours of video

Covering over 40 exercises

Detailed instructions and demonstrations: In-depth exercise analysis in a gym setting, ensuring flawless execution for every muscle.

Exercise Index ebook

Bonus 01 (Value $99)

120 page Exercise Index ebook covering 44 exercises; Anatomy & function, Alignment, Movement Patterns, Troubleshooting & examples.

Bonus 02 (Value $198)

2 X Program Builder Ebooks

Bonus 02 (Value $198)

2 x 37 page program builder ebooks to give you the exact split and workouts to maximize hypertrophy for all male & female divisions.

Don’t leave Gains on the table

Get more Growth from the training you're already doing

Psychological
Aspiring Coaches & Trainers

Learn how to adjust execution, exercise selection, and setup so the target muscle actually becomes the limiting factor.

Physique Athletes & Competitors

Understand how to modify loading, range of motion, and resistance profiles to improve stimulus and reduce wasted effort.

Physique Athletes & Competitors

Apply proven hypertrophy principles the way advanced physique athletes do — based on high response, not templates.

Cory Hageman

Cory Hageman

IFBB BIKINI Pro

Your content is truly groundbreaking from a data collection and interpretation standpoint for athletes trying to make measurable progress and predictable peaking. My last show was the first time I did not make drastic manipulations to my peak week and I nailed show day with my best conditioning to day.

Kuba Cielen

Kuba Cielen

IFBB Pro

John has built something unique, a place for us bodybuilders and coaches that care about progression, if you truly want to level up and learn how to maximize every variable this is the place to be and it covers it all. This course is specific and tailored to us, it carries a huge value for me as an athlete and as a coach.

D31E03

This is an evidence-based approach to bodybuilding constructed on peer-reviewed literature, observation in the field of practice and individual needs/preferences.

NASM Approved Provider: PRO-014118 CEUs: 0.5

No Question Asked

30 days guarantee

We're so confident that Applied Hypertrophy Optimization will revolutionize your coaching and training that we're offering a 100% risk-free, 30-day money-back guarantee. If you're not satisfied with the course, simply request a refund within 30 days, no questions asked. 

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30 days guarantee

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Mobility Vault

Don’t let stiffness and injuries hold you back any longer. 38 expert-led mobility video tutorials with detailed instructions and demonstrations to ensure you perform each mobility exercise correctly and effectively to remain pain free.

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Order Summary

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No Getting Lost in the Weeds

12 Lessons

Beyond the Basics

5+ hours of video demonstrations and in-depth analysis

Beyond the Basics

Lifetime access

Beyond the Basics

120 page Exercise index ebook ($99 Value)

Beyond the Basics

2 x Program designer ebook ($198 Value)

Beyond the Basics

1 Month FREE Access to VIP Video Calls $195 Value

30 Day Money Back Guarantee

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If for any reason you are not 100% satisfied, you can email me personally [email protected] and i will refund you the same day, no questions asked.

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